Alo

Alo’s trainer launch, on the run through London.

2024

Watch the film

The project

A social film for Alo Yoga’s trainer launch, following a run from its Regent Street flagship.

The approach

We stayed with the lead runner and the group as they moved through central London.


With little setup time, the camera had to move with the run.



The delivery

Edited and delivered within 24 hours for Alo Yoga’s social channels.


Deliverables: A social film.

Credits

Creative Direction

Prince Yiadom

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