Dalmore
An event film capturing craft, scale and atmosphere.
Details
For No Reason created a film for The Dalmore in collaboration with Good Culture, documenting a private event held at the top of The Gherkin in London. The film formed part of a wider campaign rollout and was produced for social release.
Deliverables: Social-first brand film
Services
Direction
Cinematography
Year
2025
The creative focus was to elevate traditional event coverage into something more cinematic. Rather than simply documenting moments, the film captures tone. Light moving across the space, conversations unfolding, glasses poured, music playing, and the scale of the setting.
The intention was to reflect The Dalmore’s positioning around craft, refinement and detail, allowing the event to feel composed and intentional rather than observational or rushed.
The project was delivered on a next-day turnaround, requiring decisions to be made quickly without compromising finish. Filming was approached with a clear structure in mind, prioritising shots that could carry the edit and communicate atmosphere efficiently.
The final film was released across social channels as part of the wider campaign and helped establish an ongoing working relationship with the agency.
Credits
Videographer
Prince Yiadom
