Brighton
A signing reveal told through family, movement and arrival.
Details
For No Reason documented footballer Ibrahim Osman as he signed for Brighton, creating a film that sits between a signing announcement and a personal portrait. The piece forms part of Amin Group’s ongoing documentation of the talent they represent.
Deliverables: Short film for web and social
Services
Digital Design
Development
Year
2024
Rather than focusing on press moments or formal announcements, the film centres on transition. Travel, waiting, quiet conversations and time spent with family. The intent was to capture the emotional weight of the moment without over-staging it.
The camera stays close and observational, allowing scenes to unfold naturally. This approach reflects Amin Group’s commitment to documenting careers as lived experiences, not just milestones.
The project was executed on short notice, with filming arranged days before the signing took place. This required a flexible approach, adapting to changing schedules and locations while maintaining visual consistency.
The finished film sits comfortably within both Amin Group’s wider body of work and For No Reason’s visual language, prioritising authenticity and restraint over spectacle.
Credits
Creative Direction
Prince Yiadom