Apple x Prince Gyasi
Post-production support for a global product launch.
Details
For No Reason provided post-production support on a series of films created as part of Apple’s iPhone 16 launch, collaborating with visual artist Prince Gyasi and his team.
Deliverables: Visual clean-up and finishing support
Services
Art Direction
Brand Identity
Year
2025
The work focused on refining and preparing footage for final delivery, ensuring visual consistency across multiple scenes and environments. This included detailed clean-up and finishing work designed to preserve the integrity of the original creative vision.
The emphasis was on subtlety. Any intervention needed to feel invisible, allowing the imagery to remain expressive and uninterrupted while meeting the technical requirements of a global release.
Alongside clean-up, support was provided to enable precise colour grading, ensuring each scene could be treated individually while maintaining cohesion across the wider body of work.
The project required discretion, accuracy and a deep understanding of post-production workflows, contributing quietly to a high-profile launch without drawing attention to the process itself.
Credits
Creative Partner
Prince Gyesi
Visual FX
Prince Yiadom
